Gwenn Schurgin O’Keeffe, M.D., F.A.A.P., pediatrician, author, parenting and social media expert, is CEO of Pediatrics Now, a health and communications company dedicated to providing reliable information to today’s busy families. The popular parenting website Pediatrics Now and nationally syndicated blog Dr. Gwenn Is In are the cornerstones of Pediatrics Now’s work.

Dr. Gwenn is a highly respected experts in the online world of kids and one of the few pediatricians working in this area in the United States. She is on Symantec’s Family Norton Online Advisory Council, the speaker’s bureau for the National Partnership for Safe Computing, and consults to a variety of corporate groups on cyber and health 2.0 issues.

As a Fellow and National Spokeswoman of the American Academy of Pediatrics, she’s on the Executive Committee of the Council on Communications and Media where she’s represented the AAP at the FTC’s Protecting Kids’ Privacy Online: Reviewing The COPPA Rule (June 2010), authored the AAP’s social media parenting tips, and speaks often to the media on behalf of the AAP about the impact of the digital world on today’s kids.

Dr. Gwenn’s newly released book, CyberSafe (10/1/2010, AAP Publishing), continues her journey to help parents keep their kids safe online. The first of its kind on the market by a media-pediatrician, CyberSafe empower parents to participate with their digital kids and teens by understanding how and why they use the digital world.

Dr. Gwenn is one of the most highly sought after pediatric and social media experts seen and heard in the media today, with regular appearances in print, online, radio and TV, and in community and national events as an invited speaker. As a writer and quoted expert, Dr. Gwenn’s has been featured in USA Today, Reuters, Chicago Sun Times, LiveStrong.org, iVillage, and MomLogic, among others. Her TV work includes appearances on NECN, FoxNews Boston, Nancy Grace, and Good Morning America. She has been an invited speaker to a multitude of groups including local parenting groups, the AAP, the National Association of Medical Communicators, and the Family Online Safety Institute.

Dr. Gwenn lives in a Massachusetts with her husband and very digital teenage daughters who have taught her more about the online world of kids than any study ever could.